Notes of "Design for Service"

Research, patterns and observation

by Richard Buchanan Keynote

FOUR boundaries differ our designers

1.Graphic/Information Design
Do Communication - Do Action

2.Industrial Design
Do Userabality - Do Artifacts

3.System Design
Apply system environment - Organize system environment

4.Design Management
Service Design - Management

Key Terms

- see the "whole"
- to "visualize"- effective, meaningful communication
- "Embodiment", tangibilities


"A definition of Design itself... Precisely because of the cross-overs and the boundary ambiguities."

It seems indicated that:
The result of design- can be something we could thump - can be "experience"

AIGA "experience design become too soft and malleable"

George Nelson:"Design, don't get too pretentious. We have a humble occupation. We serve people. On the order of Jesus Christ, philosophers, designers are low down. All we do is serve."

"It helps us to think about some things. And also to look at an area where designers have neglected their responsibilities (or their capabilities). Namely these core services. I want to make a special case though, for the Internet. And let that hang for a little while longer. "

the design pyramid
--Strategies are "intellectual and practical arts"
---Methods
----techniques

"Collective conversation. Collaboration.Participation. Dialectic is emerging."

Rhetoric and Dialectic. Art of communication.
"pragmatic, skeptical, asking questions about working together."
"sometimes out loud,sometimes just hinted"
"Judge us as you will, by the consistency. Values are central."
"How much control we may retain?"

"Service design is about the equitable distribution of resources and tools to make decisions."

"I did it because design is a discipline that everybody can participate in. Everyone is affected by, and if we do it right, we increase human’s access to their own rights. Economic, cultural and social rights. That’s that special place that I mentioned for the Internet."

"I’m not interested in the frills and the fads"