William McDonough on economy, ecology and equity.
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Technical Nutrition
Eco-Effectiveness: "...if you 're doing the wrong thing, it might be pernicious because it perpetuates the wrong system with the erroneous thought that things are getting better. "
"Modern industrial culture doesn’t seem to have principles, except something like: “If brute force isn’t working, you are not using enough of it.” While its goals are unclear, its de facto goal appears to be to create ecological and human tragedy."
So,"If you play a game, you have to have a clear goal; in chess, you’re going to take a king. So we have an end game in mind because without this strategy becomes meaningless. "
"We use this triangle known as the Sierpinski gasket, or fractal tile, to be able to navigate the relationships between ecology, equity, and economy. It’s a fractal way of looking at the entire universe that’s self-similar. Cost, performance, and aesthetics meet Life, Liberty, and the pursuit of Happiness!"
Affluenza.wiki
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Cradle to Cradle or Cradle to Grave;
There is now a real case on Cradle to Cradle.
Needs or Wants:
Affluenza.org
Do we need to reform ourself? How we multimedia designers can do to on reforming the community?
Wastes = Food
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The truth.
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To Me
The term of "Technical Nutrition" means we actually can compare the work flow of footprint in industry or say wastes with Agriculture's production process or even Design process.
The key process is "Nutritious" need to be diverse or "digest" in order to reproduce and "fertilize" the new resources.
The point is all the industry processes are relay on the nature fertilization to provide new energy which can be consumed for us. Even it seems endless like solar energy. However, if our consumption works beyond and those nature fertilization failed to catch up, the imbalance appears.
In that way, it can be say that we still just know how to eat apple but know nothing on how it grows.
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